About

Most efforts don’t fail because people resist change.

They fail when the barriers in their way go unseen.

Glue brings the whole picture into focus, revealing barriers you may have missed with a clear, actionable path forward.

We’re a collective of researchers, strategists, designers, and business leaders who put lived experience at the center of our work.

Grounded in a deep understanding of people and contexts, we bring the right people and tools together to turn insights into strategies and executions that hold up in real life.

Our purpose: Help clients, customers, and communities thrive through change they can live by.

Our vision: Services that meet real-life needs with clarity, fairness, and integrity.

Our mission: Deliver services that are intuitive and supportive, grounded in what people need, and trusted in use.

Principles We Live By

  1. See the whole person. Recognize that context, emotion, capabilities, and beliefs shape every choice.

  2. Find the drivers. Surface the needs, motivations, and constraints behind every decision.

  3. Solve for the system. Align roles, rules, structures, and incentives so the right actions become the easy actions.

  4. Make it felt. Earn trust through clear, consistent timing and language, and promises that match what people experience.

Gina Soloperto, Founder

She has led research, strategy, and delivery for Fortune 500s, startups, agencies, and nonprofits—guiding teams to launch services, improve experiences, and deliver measurable results.

Her edge is attunement, the ability to read context, emotion, and system dynamics and translate them into strategies people can confidently act on. She integrates behavioral science, service design, and operational clarity so organizations move from intention to outcome with confidence.

Beyond Glue, Gina serves as Executive Program Director at Precision Healthcare Ecosystem, advancing patient-driven models of care grounded in collaboration and trust.

A three-time Ironman finisher, Gina brings resilience, clarity, and grounded leadership to every engagement.

Gina helps organizations align their services with everyday realities, enabling people to thrive.