About
Most efforts don’t fail because people resist change.
They fail when the barriers in their way go unseen.
Glue brings the whole picture together; removing barriers and driving lasting outcomes.
We’re a collective of researchers, strategists, designers, and business leaders who put lived experience at the center of our work.
Grounded in a deep understanding of people and contexts, we bring the right people and tools together to turn insights into strategies and executions that hold up in real life.
Our purpose: Help clients, customers, and communities thrive through change they can live by.
Our vision: Services that meet needs with integrity.
Our mission: Translate lived experiences into services people trust.
Principles We Live By
See the whole person. Context, emotion, capabilities, and beliefs shape our choices.
Find the drivers. Every decision has a reason—surface real needs and constraints.
Solve for the system. Align roles, rules, structures, and incentives to make the right actions easy.
Make it felt. Earn trust through timing, clear language, and proof that people can experience.
Gina Soloperto, Founder
She has led research, strategy, and delivery for Fortune 500s, startups, agencies, and nonprofits—guiding teams to launch services, improve experiences, and deliver measurable results.
Her edge: deep empathy and behavioral insight. She spots unmet needs in human decisions and interactions, then translates them into strategies that unify people, communities, and businesses.
Beyond Glue, Gina serves as Executive Program Director of the Precision Healthcare Ecosystem (501c3), elevating patient and provider voices to shape more collaborative, trust-based healthcare.
Her people-first approach is grounded in behavioral science (UPenn), communication (Emerson College), and leadership coaching (Columbia).
A three-time Ironman finisher, Gina brings the same resilience, adaptability, and commitment to continuous improvement to every engagement.