About
Most efforts don’t fail because people resist change.
They fail when the barriers in their way go unseen.
Glue brings the whole picture into focus, so you can see what’s in the way and know what to do about it.
We’re a collective of researchers, strategists, designers, and business leaders who put lived experience at the center of our work.
Grounded in a deep understanding of people and contexts, we bring the right resources together to turn insights into strategies and executions that hold up in real life.
Our purpose: Help clients, customers, and communities thrive through change they can live by.
Our vision: A world where services meet real-life needs with clarity, fairness, and integrity.
Our mission: Deliver services that are intuitive and supportive, grounded in what people need, and trusted in use.
Principles We Live By
See the whole person. Context, emotion, capabilities, and beliefs shape every choice.
Find the drivers. Surface the needs, motivations, and constraints behind decisions.
Solve for the system. Align roles, rules, structures, and incentives so the right actions are easier to take.
Make it felt. Earn trust through clear, consistent language and promises that match what people experience.
Gina Soloperto, Founder
She has led research, strategy, and delivery for Fortune 500s, startups, agencies, and nonprofits,helping teams launch services, improve experiences, and get real results.
Her edge is attunement, the ability to read context, emotion, and system dynamics and translate them into strategies people can actually act on. She brings together behavioral science, service design, and operational clarity so organizations move from intention to outcome.
Beyond Glue, Gina serves as Executive Program Director at Precision Healthcare Ecosystem, advancing patient-driven models of care grounded in collaboration and trust.
A three-time Ironman finisher, Gina brings resilience, clarity, and grounded leadership to every engagement.